Did you notice this?Posted in: Featured, Marketing Talk, Responses to Articles
Updated: Kia is next…
Two car adverts released at almost exactly the same time in Australia.
Backdrop of the Nissan Dualis T.V. commercial
Think you have seen this image somewhere before? Well have a closer look at the section in the bottom right hand corner of the image. The gap in the building where the cross-hash design is missing. Another car was parked there a few weeks ago…
Backdrop of the recent Prius commercial
This reminds me of a recent post at Shoestring Branding which looked at the similar slogans of Walmart and Sears.
Toyota released their campaign a few weeks before the Nissan Dualis, however, the first thing I thought of when I saw the station take over by Dualis at Flinders st in Melbourne was the Toyota Hybrid. Surely the person who allowed two separate car companies to advertise their car in exactly the same location understands what they have done? Furthermore, does Nissan realise the brand recognition already associated with this building, Toyota?
I can understand why companies would want to advertise in front of this building, it’s iconic and memorable. Also, I can imagine that Nissan were at a point where they had spent a great deal of money planning and designing their campaign to strongly feature this building that they were reluctant to pull out.
But…
Surely, the marketing team at Nissan would be able to think of a catch phrase that clearly distinguished their vehicle from a competitors. Well, believe it or not they didn’t, in fact they have used the most ironic and paradoxical catch phrase they could have used!
Are you ready for it…
Ironic Punchline of Dualis Commercial
In case you can’t read the punch line: ‘SHIFT_originality’.
BTW, the above screenshot was taken from the ‘Nissan Commercials’ YouTube page on Sept. 7th. The video is entered under the title of: Nissan Dualis/Qashqai Commercial - Australia
Enjoy!
Will
Comments
2Subscribe to My Monthly Update
I send out a monthly email on the 1st of each month. I would love it if you subscribed to my update.
Speaking Engagements
21/12/2008 Teenage Boys Conference - Ausmed
Featured Speaking engagement[...]
Follow me
Craig Butt - 8/9/2009
Interesting post.
I guess it shows how unoriginal car commercials are as a genre. Both of those adverts seem to blend into one and make the viewer less receptive to the actual brands.
I don’t know much about marketing, but could using the same building be a strategy by one of the makers to displace the other car in people’s minds, so that people associate the building with the nissan and think ‘nissan’ even when the ad is for the toyota? especially if one advertisement is more widely disseminated.