Actionable Listening Online - Social MediaPosted in: Featured, Marketing Talk
Notes taken from the ‘How big brands do ’social media” at the Marketing Profs Digital Mixer - Chicago
How The Big Brands Do Social Media
The session started with the case study of Intel’s Ajay Bhatt (Co-creator of the USB), the theme of the conversation is engaging communities online. The ultimate message was socializing online starts with the the notion of creating an intimate brand experience with one person. One by one, ambassadors have been created for the company using online communities and networking tools.
In relation to twitter content created by major brands, it can’t be billboard info and it shouldn’t be used as a marketing information platform. Why? Well, because your customers aren’t there to buy, they are there to communicate personally. Social media is about building relationships.
Symantec comments on the value of ’super users’, or brand advocates/reps/”happy users” and their ability to spread positive information and ‘word of mouth’ about your product. A non paid army of advocates of your brand, connect with them and treat them well. Companies shouldn’t be prepared to pay them monetarily, but make them feel valued and recognize their passion.
Personal Thought: ‘Find the employees in your company who are most passionate about what they sell and the industry they sell in. Choose those guys as the ones who you want to connect with your virtual networks online. Chances are they will ensure there is follow up and that the person representing the company will be able to interact on a personal level rather than a commercial.’
One way I know of to track your brand on all social media sites: http://addictomatic.com/
Notes taken from the Marketing Profs Digital Mixer in Chicago 2009, Click here to find out more.
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