Social Media and SEOPosted in: Blog, Marketing Talk
Notes taken from the SEO session at Marketing Profs Digital Mixer - Chicago
Social Media & SEO
Before I begin my notes I would like to officially claim the coin of WMS - Weapons of Mass Search
Liana began by rocking the establishment, the second largest search engine other than Google is Youtube, over 10 billion videos were viewed in the U.S. in August. The next big thing is Google chrome, it is built to fulfill customers needs. Google can track and manage all searches and display content/advertising accordingly.
Furthermore, search has taken content beyond the web-browser. Mobile devices such as the iPhone is an example of this. Content is crucial, but optimized content is king. Personally, I think that whilst this is true, context of content is important also. Google is following this notion by developing the context of how content is delivered.
It is important to know whether your audience is local, national or global. Optimise your content to these audiences, geo-tagging in Google can help you do this.
Final Thought: “Throwing Up Tactics Without A Strategy is Like Doing Nothing At All” - Liana ‘Li” Evans
Thanks for the session!
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