Nov
9

Reviewed: 5 Seeds marketing campaign.Posted in: Featured, Marketing Talk

I recently listened to an interview on one of my favorite marketing Podcasts which was interviewing Tim Street, creator of French Maid.tv. Basically, they were talking about the idea of interactive video stories which told consumers about the product through a related journey. Ultimately, suggesting that tying this into social technologies is one of the biggest hurdles for companies in the future.

I saw this campaign when it was first launched thanks to Mumbrella and the Gen Y Marketing Podcast (another of my faves) but didn’t realise the significance of what was being done until I went right through the journey whilst I procrastinated for a University exam.

So, I thought I’d vlog about the whole thing.

Take away points:

  1. Very successful integration of YouTube, Twitter & Facebook. User easily move across these three platforms.
  2. Interactive video content was extremely innovative and user retention was around 80% of the initial video views.
  3. I bought some after watching this campaign!

Hope you enjoyed…

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