Nov
18

Frankfurt Book FairPosted in: Marketing Talk, Publishing

A brief post about the tools of change conference which was part of my learning experience at the 2009 Frankfurt Book Fair. The publishing industry is changing and for some, it’s getting scary!

Nov
9

Reviewed: 5 Seeds marketing campaign.Posted in: Featured, Marketing Talk

I recently listened to an interview on one of my favorite marketing Podcasts which was interviewing Tim Street, creator of French Maid.tv. Basically, they were talking about the idea of interactive video stories which told consumers about the product through a related journey. Ultimately, suggesting that tying this into social technologies is one of the [...]

Nov
6

Is this the official end of print?Posted in: Marketing Talk

A pictographical look at how the paper industry is on it’s knees and print media is dying in Australia.

Nov
2

Help Me Grow My MoPosted in: Thing I do in my life

I’m growing a Mo for Movember and need your help.
I’ve had my first donation today from Zac Martin of $20.00 and am aiming at raising $700. So I NEED YOUR HELP!
Click here to read more about my mo, why I’m growing it, and see some pics of my mo in action!
Click here now!
Looking forward to [...]

Oct
29

The Asylum Seeker IssuePosted in: Newshit, Political Commentary

The ongoing battle between the Australian Government, the asylum seeking refugees and the Indonesian foreign ministry has sparked me to have my say. Watch the video production I have created under the ‘I Eat Media for Breakfast’ brand. Watch it now!

Oct
23

Social Media and SEOPosted in: Blog, Marketing Talk

The second largest search engine other than Google is Youtube, over 10 billion videos were viewed in the U.S. in August. The next big thing is Google chrome, it is built to fulfill customers needs. Google can track and manage all searches and display content/advertising accordingly.

Oct
22

Actionable Listening Online - Social MediaPosted in: Featured, Marketing Talk

The ultimate message was socializing online starts with the the notion of creating an intimate brand experience with one person. One by one, ambassadors have been created for the company using online communities and networking tools.

Oct
22

Churn, Burn or Profits?Posted in: Marketing Talk

The current consumer climate in the United States is one where email marketing messages are more popular than any other media. However, with the increase in email marketing material also comes a responsibility to ensure you have permission to email these people. Permission marketing as outlined by Seth Godin almost 11 years ago is a crucial aspect about online communication.

Sep
21

Australian WalksPosted in: Australian Walks, Blog, Thing I do in my life

This site is designed to allow you to find, share, submit and discuss the walking trails of Australia. Whether it is an evening stroll or a 7 day hike, you can describe the journey here. Some users will find new walking trails, others will share their favorite walks with the world.

Sep
14

Adding valuePosted in: Blog, Marketing Talk

Many of my fellow Melbournians will most likely be familiar with some of the fantastic street art which is done along the south bank promenade. Recently, I have noticed a new addition to the usual donation bowls bordering the amazing artworks.